Privacy policy

Introduction

At Medicine by Nature ("we," "us," or "our"), your privacy is important to us. This Privacy Policy explains how we collect, use, and safeguard your personal data when you interact with our website and services. We are committed to protecting your data in accordance with the General Data Protection Regulation (GDPR) and Dutch privacy regulations.

Information We Collect

We may collect and process the following types of information:

Personal Information

When you subscribe to our newsletter, join campaigns, or interact with our content, we may collect your name, email address, or other details voluntarily provided by you.

Automatic Data Collection

We collect non-personal data through cookies and similar technologies—such as your IP address, browser type, device details, and usage behavior on our website.

Third-Party Sources

Information may be received from platforms like social media or analytics tools, depending on your privacy settings on those platforms.

How We Use Your Information

We process your data to:

  • Personalize your experience
  • Send newsletters and updates (with your consent)
  • Improve our content and website functionality
  • Analyze website performance and usage
  • Respond to your inquiries and feedback
  • Comply with legal obligations

Legal Bases for Processing

We rely on the following legal bases under the GDPR:

  • Consent: For sending newsletters and collecting analytics via cookies
  • Legitimate Interest: For improving site performance and engagement
  • Legal Obligation: To comply with data protection and privacy laws

Your Rights

You have the following rights under the GDPR:

  • Access your data
  • Request correction of inaccurate data
  • Request deletion when no longer needed
  • Restrict processing in certain cases
  • Data portability
  • Object to direct marketing
  • Withdraw consent at any time
  • Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens)

To exercise these rights, contact us at support@naturalmedicine.blog.

Data Retention

We retain your data only as long as necessary:

  • Newsletter subscriptions: until you unsubscribe or 2 years of inactivity
  • Analytics data: 26 months
  • Contact messages: 2 years from last communication

We securely delete or anonymize data once it is no longer needed.

Cookies and Tracking Technologies

We use cookies for:

  • Essential functionality
  • Analytics and performance tracking
  • Personalization
  • Targeted advertising

You can manage cookie preferences via our Cookie Preference Center or through your browser settings. For more control, use tools like the Network Advertising Initiative opt-out.

Data Security

We apply industry-standard security measures to protect your data. However, no method of transmission over the internet is completely secure.

Third-Party Services

Our site integrates with third-party tools that may process your data, each governed by its own privacy policy:

All processing is done with your consent under Art. 6 (1) (a) GDPR where applicable.

Data Transfers

Your data may be processed outside the EEA. We ensure all transfers comply with GDPR through:

  • Standard Contractual Clauses
  • Transfers to countries with an adequacy decision
  • GDPR-compliant processors

Children’s Privacy

Our site is not intended for users under 16. We do not knowingly collect data from children.

Automated Decision Making

We do not use your personal data for automated decision-making with significant legal or similar effects. Marketing personalizations do not impact your rights and you may opt out at any time.

Data Breach Notification

We will notify the supervisory authority within 72 hours in case of a personal data breach posing a risk to your rights. Where necessary, we will also notify affected users.

Privacy by Design

We follow privacy by design principles and conduct Data Protection Impact Assessments (DPIAs) where needed to ensure appropriate safeguards are in place.

Changes to This Privacy Policy

This Privacy Policy may be updated periodically. The most recent version will always be available on our website with the date of the latest revision.

Contact

If you have questions or would like to exercise your rights, contact us at:
📧 support@naturalmedicine.blog